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7 Ways To Create A Captivating Contents

When you are not converting leads into sales then your contents is useless. If you can’t convert leads into sales then all the traffic in the world can’t help you either.
1. Know your audience

How well do you think you know your audience? Their needs, demographics, hang out, values, what makes them happy and sad etc.
All the successful businesses are relied upon their ability to satisfy the needs of their customers. If you can do this, you will succeed in no time. But if you can’t, it’s going to be very difficult.
Audience should be a starting point of any business strategy. Content marketing is no different. If you want to boost your conversion rate you have to know the people you are trying to convert.
2. Choose a relevant topic.
The secret of effective and efficiency content marketing depends in creating content which is useful and relevant to your audience or customer.
The more useful and relevant your content is, the more engaged your customer will be, the more they will like and trust you. And the more you will earn money.
To utilize your conversions you need to pick relevant and useful topics to write about. Topic that addresses your audience’s need and gives you the chance to demonstrate your expertise.
3. Write a captivating headline
The headline is a king in content marketing. No matter how great your content is, no one is going to read it if they are not captivated immediately by the headline. Headline writing s as much a science as it is as much as an art.
The attention grabbing headlines you always see on the covers of most newspaper or Magazine are based on established formulas. Remember, the purpose of your headline is to capture your reader’s attention to read your content.
4. Hook them with your opening
Now, you’ve successfully captured your reader’s attention with your headline. You are not done yet.
Audience’s attention spans are getting shorter and shorter. According to scientists our attention span average is 8 sec. For goldfish, it’s 8 seconds.
What does that mean?
It means you have to hook your reader right from your first sentence. You have to make them interested in whatever you are saying. If you don’t hook them they will just wander off.
Below are some great ways of starting your blog content with a bang;
5. Connection Building
Content marketing is all about building relationship. You make content in order to build a connection with your audience, which in return leads to a sale.
You must start a rapport to build a relationship. Here if you’ve already known your audience from the know your audience section. You should get some idea of the interests and values of your readers. Your content ought to be congruent with those interests and values.
Take for example if your target audience is solo entrepreneurs, they can prioritize saving money to saving time. However for an audience of marketing executives, saving time may be more prefer to saving money.
6. Be genuinely helpful
Establish rapport is great. However you have to display you can provide value to your audience. If you can’t provide value, why should they purchase your products and services? Reason why your content must be helpful to your audience. If an audience finds your content to be helpful, he/she will be confident that buying your products or services will be of benefit to them so much more.
Your content may be helpful in the following ways:
7. Be emotional
No matter how rational your readers are their emotions still put a huge influence on their decision-making process. Analysis of data from the Institute of Practitioners in Advertising shown that adverts with emotional content performed as twice as those with purely rational content.

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